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Requisite Press Affordability Survey

Requisite Press, LLC conducted a survey of 1001 United States consumers from December 6th to the 10th. The survey was written by Requisite Press and conducted using Google Consumer Surveys. All respondents were asked a single question. The answers were presented in random order.

The question and answers, along with the weighted number of respondents, response percentages and margin of error are shown below.

Respondents were presented with the following question:

In your opinion, are new cars and trucks generally affordable or unaffordable?

ALL RESPONDENTS

Number of Respondents: 784

1. Affordable: 25.4%, Margin of error: +2.8/-2.6%

2. Unaffordable: 74.6%, Margin of error: +2.6/-2.8%

MALE ONLY

Number of Respondents: 468

1. Affordable: 27.2%, Margin of error: +4.2/-3.8%

2. Unaffordable: 72.8%, Margin of error: +3.7/-4.0%

FEMALE ONLY

Number of Respondents: 316

1. Affordable: 23.7%, Margin of error: +4.8/-4.2%

2. Unaffordable: 76.3%, Margin of error: +4.1/-4.7%

18-24 Years Old

Number of Respondents: 139

1. Affordable: 21.3%, Margin of error: +7.3/-5.9%

2. Unaffordable: 78.7%, Margin of error: +6.0/-7.5%

25-34 Years Old

Number of Respondents: 165

1. Affordable: 23.9%, Margin of error: +6.8/-5.7%

2. Unaffordable: 76.1%, Margin of error: +6.0/-7.3%

35-44 Years Old

Number of Respondents: 125

1. Affordable: 30.0%, Margin of error: +9.2/-7.8%

2. Unaffordable: 70.0%, Margin of error: +6.9/-7.9%

45-54 Years Old

Number of Respondents: 126

1. Affordable: 20.6%, Margin of error: +7.7/-6.0%

2. Unaffordable: 79.4%, Margin of error: +6.3/-8.1%

55-64 Years Old

Number of Respondents: 135

1. Affordable: 24.2%, Margin of error: +7.8/-6.4%

2. Unaffordable: 75.8%, Margin of error: +6.5/-7.9%

65+ Years Old

Number of Respondents: 94

1. Affordable: 33.0%, Margin of error: +10.0/-8.7%

2. Unaffordable: 67.1%, Margin of error: +8.7/-10.0%

Additional questions about the survey?

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